A recent blog I read by Matt Godkin that I wanted to share.

It is simply impossible to become a great leader without being a great communicator. People will not follow you if they don’t know what you want or where you are going. The success of your marriage, job, ministry and personal relationships all depend greatly on communication.

“His disciples said to Him, ‘See, now, You are speaking plainly, and using no figure of speech! Now we are sure that You know all things . . . By this we believe that You came forth from God’.” John 16:29-30.

Here are four tips on clear communication:

1. Simplify your message: The key to effective communication is simplicity. Forget about impressing people with big words or complex sentences. If you want to connect with people, keep it simple.

2. Know your audience: As you communicate with people – whether individuals or groups – ask yourself these questions: Who is my audience? What are their questions? What needs to be accomplished?

3. Show the truth: Credibility always comes before great communication. Believe in what you say. Then, live what you say. There is no greater credibility than conviction in action.

4. Seek a response: As you communicate, never forget that the goal of all communication is action. Every time you speak to people, give them something to feel, something to remember, and something to do.